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Pricing the Priceless

Episodes 3 x 60' for National Geographic
Executive Producer Mike Griffiths & Ed Crick
Series Producer Jeremy Hall

Engineer Kevin Cook goes on a mission to put a cash value on three of the world's most iconic monuments - the Eiffel Tower, the Great Pyramid of Giza and Grand Central Terminal in New York City.

To value each building, Kevin attempts to price them up in three different ways. First, he values it as a scrap dealer. Next, as an engineer he discovers how the building was constructed. Finally, Kevin values the building's profit and cost margins as if he were buying it as a company.

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